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Not long ago, Google's online ads, particularly YouTube, were boycotted by the world's leading advertisers because of the damage to brand image caused by the ad and the ad's presence of extremist content online. Google then took steps to improve the quality of YouTube video and content on third-party websites. But a few days ago, Google introduced a new policy to protect web site chiefs.

Under Google's new policy, Google will stop displaying online ads on a page if the content of a page violates Google's rules, and Google won't stop all ads on the offending site, as it has done in the past, according to Recode, the mainstream U.S. online media.

But in the future, if the ad network's website violates Google's AdSense rules, it could still be stopped from displaying ads although.

The previous advertiser boycott put the site's operators under enormous pressure. As video ads are embedded in amateur videos from many extremist groups, a number of multinationals around the world have collectively campaigned against YouTube and Google ads, as well as activist groups on the web, demanding that corporate advertisers stop showing ads on inappropriate websites and videos.

Foreign media pointed out that Google's revised rules for the site operators more tolerant. In the past, Google has adopted a strict penalty policy, a single page violation, the entire site will be advertised "food."

It is well known that under the AdSense Advertising Alliance program, Google will analyze the content of pages on external sites, automatically match advertisers' ads, and share advertising revenue with the site if consumers click. Google and the site are partners in the same boat, and the new policy means that Google and the site's revenue will not be significantly affected.

Under Google's rules, third-party websites violate advertising alliance rules on a wide range of topics, including refreshing ads too frequently on one page or inserting ad codes into offending pages, such as those that market tobacco.

Scott Spencer, Google's director of advertising product management, said in an official blog post that the new policy has two implications for site operators: that Google will punish more specific targets and that Google will act more quickly than in the past.

Spencer's division, which is responsible for advertising by advertisers and external websites, includes preventing poor ads from being embedded in a large number of pages, in addition to preventing offending pages from displaying ads. Spencer is also an official representative of Google in some industry groups involved in online advertising.

The main topic of the online advertising industry today is to crack down on offending websites and videos and prevent them from getting campaign funding through ad sharing. Mr Spencer said the policy change did not stem from the new development in the industry, but was a protection against being punished too harshly by members of the advertising network's website.

Recently, Google has also revised some of its content violation policies, mainly related to online hate speech, and it is understood that Google's overhaul is also aimed at web pages, not websites.

In addition, Google is also developing a new platform for the alliance site to help them better manage activities such as ad suspension, such as Google will have a new "policy center" section, to inform the site operators how many violations have accumulated, what content involved, and how to modify the content of the page so that it can re-display google-provided ads.

(Source: Tencent Technology)

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